We’re working with YouTube Music to support 13 Northern artists as they navigate the pivotal next steps in their career.
With a recent poll by the Musicians’ Union revealing that 34% of musicians are considering abandoning their career and 37% are unsure about their futures, support for independent artists, particularly those in the early and mid stages of their career, has never felt more crucial.
The 2021 cohort, who come from all corners of the North of England, will receive 1:1 mentoring support from inspirational industry mentors in a specific area of development – from branding and PR to business strategy, and artistic development to fundraising.
Since 2018 we’ve supported over 50 up-and-coming musicians through the programme, connecting them with established artists and music professionals such as Anna Meredith, Max Richter, Bellatrix and Mr Scruff. Confirmed mentors for this year include singer-songwriter Låpsley, Field Music, Amelia Ideh, folk singer Nancy Kerr and Emmy award-winning composer Michael Price.
“As we emerge into a post-pandemic era for British music, our mission as a talent development agency has never felt more important; supporting underrepresented groups, empowering artists to achieve their artistic potential, and equipping people with the skills, experience and contacts needed to build a sustainable career. This year’s cohort showed an incredible commitment to their future careers, with a strong sense of resilience, focus and individuality. We’re looking forward to working with each and every one of them.” – Kate Lowes, Head of Programmes, Brighter Sound
The 13 artists receiving support in 2021 are:
- Rising star of UK electronica LUNA
- SIBZ who specialises in “spiritualistic hedonism and raucous beats”
- Alternative indie-folk band The Deep Blue
- Manchester-based composer and bassist Matt Owens
- British-Australian artist Harry Heart who blends art rock and pop rock influences
- Darragh Burke – a multi-instrumentalist, songwriter and arranger
- Ceitidh Mac who puts a progressive twist on the alt.folk genre
- Clarinettist and composer from Cumbria Jack McNeill
- Multidisciplinary artist and singer Ida Hun
- George Sansome – a vibrant trad folk singer and guitarist based in Leeds
- Karl D’Silva – a multi-instrumentalist from Rotherham who has worked with Stephen Mallinder of Cabaret Voltaire amongst others
- Rising evocative synth pop duo Talk Like Tigers
- Songwriter and musician Jacob Cracknell, one part of the art rock group Green Gardens
An accessible version of the artist biogs (Word doc) can be found here.
Follow the artists’ journeys over the next few months using the hashtag #NavigatingNextSteps