Joe Clegg is our Digital Marketing Assistant. Recently he completed a Creative Pioneers apprenticeship with Brighter Sound and The White Room. Creative Pioneers™ is an award winning nationwide campaign to find the next generation of advertising, creative and digital media talent by providing brilliant Apprenticeship opportunities across the Creative and Digital industries.
Here Joe shares his top tips for anyone completing, or looking to start, a Digital Marketing Apprenticeship:
1) Research. Get your research in. Do your homework because there’s no point in being the voice for a company if you don’t even know who they are or what they’re all about. The more you familiarise yourself with the company you’re working for the better you’ll be at representing them online.
2) Organisation. Digital Marketing covers a wide range of things. Not every apprentice will manage each aspect of this large spectrum but even so the workload can get heavy if you don’t have a way of organising all the tasks you have to complete. I’ve learnt that online project planning tools like Asana and Trello can be especially useful in laying out all the tasks you have before you in a neat and orderly fashion. But each person works in their own way. Whatever works best for you, as long as you can keep a clear idea of what needs doing.
3) Prioritise. As you gather more and more tasks to complete you need to be able to prioritise certain ones over others. Sometimes that doesn’t even come down to the size of the task. It’s largely the surrounding circumstances that determine what tasks should be put in front of others, but it’s up to you to be able to recognise this and handle your workload appropriately.
4) See for yourself. Office jobs can sometimes be a pain in the way you’re often sat at a desk typing. But as Digital Marketers, our job actually requires that we keep in the know about the events and projects our employers put on so we can talk about them on social media. So take advantage of that! Get out and see for yourself what’s going on at a certain project. It makes the job that much more fulfilling, you gain some hands on experience and it’s really the best way in which you can get to know your company. Research can only go so far!
5) Brews. Wherever you go, whatever you do, when in the workplace you will always be making your colleagues brews at some point. Make sure they’re good ones!