Both Sides Now

What is Both Sides Now?

A groundbreaking initiative to support, inspire and showcase female music creators and industry professionals across the North of England.

A driving force for equality across the music landscape, Both Sides Now is delivered in partnership with an incredible range of venues, creative and cultural organisations, music education hubs, labels and festivals in the focus cities of Leeds, Liverpool, Manchester and Newcastle. The ambitious three-year programme of work includes:

  • artistic residencies led by innovative and inspiring artists
  • creative commissions with international partners
  • national and international showcases to platform northern artists
  • resources for music education profiling a diversity of female music creators
  • training and apprenticeships in backstage and historically male-dominated roles
  • a public facing campaign shaped by hundreds of voices across the sector.

We are creating change around the roles, representation and recognition of women in music – from the classroom, the boardroom to the stage. We use an inclusive definition of the word female, welcoming participants who identify as non-binary, cis-gendered and trans.

“Both Sides Now is based around positive, forward facing action – reframing perceptions, challenging stereotypes and influencing change.”  

Kate Lowes, Head of Programmes, Brighter Sound

Why Both Sides Now?

Brighter Sound launched Both Sides Now as a response to the low levels of female participation across many of our music programmes, and an urgent need for change.

Only 2% of UK songwriters and composers registered with PRS are women living in the North (PRS), only 15% of record labels are majority owned by women (AIM) and only 32.2% of employees across the industry are female (CC Skills).

Against a backdrop of #MeToo, conversations around festival line-ups and headlines about equal pay for women, Both Sides Now is pushing the agenda forward for women in the North of England.

“There needs to be a space consciously created that allows our up-and-coming producers and engineers, writers and composers who also happen to be female a place they can unquestioningly and unapologetically explore passions that might otherwise remain someone else’s domain.”

Beth Orton, Both Sides Now Ambassador

Who’s involved?

Click here to find out about the range of funders and partners helping us to deliver Both Sides Now.

Ambassadors
Our Work So Far
Case Studies
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