Liam Gallagher joins our mission to support Greater Manchester artists

We’re excited to share that Liam Gallagher is joining us as a Brighter Sound ambassador – kicking off a new partnership focused on supporting the next generation of artists in Greater Manchester.

For more than 25 years, we’ve worked alongside young people, emerging artists and future music professionals to help them build confidence, develop skills and find their own path in music. But right now, it’s getting harder than ever for musicians to access opportunities, funding and support.

This new partnership with Liam begins with a special fundraising prize draw giving fans the chance to win pairs of his sold-out adidas Achille SPZL trainers – including rare Japanese-exclusive editions.

All proceeds from the draw will go directly towards supporting our work with emerging artists and young creatives across Greater Manchester.

Fans can enter through Zeffy, with 100% of funds raised donated to support our programmes and future opportunities for emerging artists. Entries close at 11pm on Monday 13 July.

The collaboration also marks the beginning of a longer-term partnership to create a new direct-to-artists fund supporting early-career musicians in Greater Manchester. The fund will help artists develop new work and take important next steps in their careers, with more details to be announced later this year.

Liam Gallagher said:

“I'm honoured to be an Ambassador for Brighter Sound and support the new generation of creatives launch their music projects. We need more help for the arts, especially for the working class.”

Our Director, Kate Lowes, said:

“It's a real honour to be working with Liam and his team on this special prize draw, and to welcome him as an ambassador for Brighter Sound.

Manchester is an incredible place for music – and Liam and Oasis are a huge part of that story. This partnership reflects a shared commitment to making sure that more amazing talent continues to grow from the city and find its place on the world stage.”

The announcement follows a landmark year for us, including leading the first-ever BRITs Fringe programme alongside the BRIT Awards’ move to Manchester earlier this year.

For press enquiries please contact Rebecca Horn, Head of Marketing & Communications at [email protected].